What AI can’t see, feel, or help you implement

And why human strategists still matter

AI is everywhere.
It’s fast. It’s smart.
And let’s be honest, it’s tempting.

You can ask it for a positioning statement, a brand personality, even a full-on launch plan, and boom. Instant answers.
But here’s the uncomfortable truth:

It might be technically correct.
But strategically? It’s still dead wrong.

Because strategy isn’t about answers.
It’s about the questions.
The context.
The ability to spot the gap between what someone says and what they really mean.

AI can’t do that.
But I can – because I’m human. And I listen differently.

TL;DR

Listen to AI discuss the article or keep reading below.

INDEX

• Understanding Personal Branding
• What is a Personagram
• How to find your Personagram
• Bringing your Personagram to Life
• Practical Applications
• Common Challenges & Solutions
• Product and Service Development
• Strategic Team Building, Partnerships and Finding Mentors

Real brand strategy requires intuition

Sometimes on a client call, someone says something in passing and their eyes light up. Or their voice changes just slightly.
That’s my cue to dig deeper.
We weren’t even planning to go there, but that’s the thread we pull. That’s where the gold is.

Try telling ChatGPT to notice a spark in someone’s voice.
Try asking it when your client’s posture shifted or when they got suddenly uncomfortable (which usually means we’re getting close to the truth).

This is not about woo.
It’s about emotional intelligence.
Pattern recognition.
Discernment.

AI doesn’t have intuition. It doesn’t have instincts.
And it definitely doesn’t know when someone is lying to themselves in real time.

And even if you get a halfway decent strategy out of it…

You’re still left with two giant problems:

1. The strategy is likely generic, vague, or just flat-out wrong

The right answer depends entirely on asking the right questions.
Most people don’t know what questions actually matter or how to filter the noise.

2. You still don’t know how to implement it

Strategy isn’t the end. It’s the starting line.
And most AI-generated strategies stop at insight but don’t help you turn those insights into action.

What I do differently:

✅ I bring intuition, insight, and a track record of seeing what others miss
✅ I help you implement, not just brainstorm
✅ And yes, I use AI… but the right way

For my clients, I train a custom GPT based on their brand strategy so we can create content faster, make better decisions, and stay consistent without reinventing the wheel every week.

AI can be powerful.
But it’s only as smart as the strategy behind it.

Next Steps

If you’ve been trying to shortcut your strategy with ChatGPT and still feel like things aren’t landing, this is your sign to stop duct-taping your brand together.

Let’s build something real.

Not sure where to get started? Let’s talk!
Schedule a Discovery Call with me to start building a brand that stands the test of time and feels like you.

Want to know your brand superpower? Take the quiz! Then check out this article about Personagrams and Superpowers.

Learn More

• Personagrams™ – Unlock your brand's superpower.
• Brand Archetypes – Tapping into the collective unconscious
• The You, Me, and Us of Branding – How to build a balanced brand