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How to Create a Profitable Lead Magnet
The Ultimate guide to Creating profitable Lead Magnets for your businessCreating a profitable lead magnet is more than just offering something for free. It's about strategically positioning your business, service, or product so that it not only captures the attention...
The Ultimate Branding Checklist for Chiropractors
Stumped on how to grow your brand? This checklist will help you get startedSo, you just finished Chiropractic college. Or you’ve been working as an associate for a while. Lately, you’ve been playing with the idea of starting your own practice. And finally the time has...
The Problem with Advice
Why a Brand Strategy is Your North Star Picture this: you've just started your own business, and you're ready to conquer the world. Excitement courses through your veins as you envision the possibilities. You eagerly seek advice from every corner, hoping to find the...
Passion vs Purpose
When I was young I wanted to be an artist. Everybody from my friends to my family to my teachers told me that I'm talented. I went to art summer camps, organized art nights, won prizes, and I loved doing it. Why wouldn't I become an artist? But my parents told me that...
How to NOT Lose SEO Value When You Re-Brand or Relocate
Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you do a lot of things in marketing and one of those things is search engine optimization (SEO). It’s because you want to rank on the first page of Google,...
How to tell a powerful Founder’s Story
Storytelling is a huge part of branding, because branding is about making connections, and nothing creates connections more powerfully and effectively than a good story. When it comes to engaging an audience, we always emphasize the importance of making the customer...
Brand Launch: Unleash the magic
So you've gone through the intensive and arduous journey of crafting a new brand. You survived the brainstorming, the brain picking, and the deep exploration of what truly motivates you and your target audience. The final result is a thing of beauty, as well as a...
Build a Brand: 4 Ways to work with us
It starts with an idea. You’ve found the product, honed the skill, or identified the perfect solution. And you want to share it with the world. And, naturally, you’d like to be well compensated for your hard work and wisdom. So you’re turning your idea into a...
Communicate your message in 4 simple steps
Count yourself lucky if you have a gift and you're eager to share it with the world. You've answered the call and you know your purpose. The vision is clear in your mind. But when it comes time to deliver your message and convey that vision to others, it's easy to get...
Eco-conscious Brand Strategies and Archetypes
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a sunbeam on your packaging. But these days, as the environmental issues intensify, the marketplace is practically flooded with earth-conscious options....
Target Market vs Ideal Client vs Niche
When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to get too hung up on jargon, but it's important to know that we're talking about the same thing when we're having a conversation. The terms can also...
7 Strategies to differentiate and stand out
Unless you're a serial entrepreneur, building a business is probably unlike anything you've ever done. As children, we're told to sit still and behave. In school, we try to fit in in order to make friends, and to get passing grades in order to graduate. In many...