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Find your

Archetypal Drive or Personagram

To find your Personagram, order the following four sets of values in order of importance to you. Not all values of each section might be important to you, but the one with the MOST agreeable values would be your top brand language. For example ICAS for Inspiration, Connection, Action, Systems (in that order: Inspiration is highest, system is lowest)

initiating-action

ACTION (A)

  • Independence
  • Flexibility
  • Spontaneity
  • Action
  • Opportunity
  • Stimulation

 

  • Fun
  • Out-of-the-box Thinking
  • Adventure
  • Competition
  • Exploration
  • Confidence

YOUR CHALLENGE:
Opposition: You tend to overlook what’s already working and oppose things just for the sake of it. Others usually move too slowly for you and you think of them as sheep for following the rules.

providing-structure

STRUCTURE (S)

  • Intelligence
  • Logic
  • Technology
  • Science
  • Universal Truths
  • Expertise
  • Accuracy
  • Systems & Processes
  • Credentials
  • Tradition
  • Responsibility

,YOUR WEAKNESS:
Control: You’re a charismatic leader and it’s easy to get caught in that role too much and overpower others. You can also be too rigid in your approach or get lost in the details of research.

making-connections

CONNECTIONS (C)

  • Relationships
  • Authenticity
  • Teamwork
  • Community
  • Charity
  • Ethics
  • Harmony
  • Morality
  • Contribution

YOUR WEAKNESS:
Boundaries: You’re so focused on helping others that you often forget to take care of yourself.

inspiring-greatness

INSPIRATION (I)

  • Innovation
  • Creativity
  • Transformation
  • Individuality
  • Intelligence

 

  • Knowledge
  • Freedom
  • Growth
  • Mastery
  • Challenge

YOUR WEAKNESS:
Chaos: You see opportunity everywhere, which means you easily get distracted and usually have more than one project going at once. You have a hard time finishing things because you get bored easily.