The Ultimate guide to Creating profitable Lead Magnets for your businessCreating a profitable lead magnet is more than...
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The Problem with Advice
Why a Brand Strategy is Your North Star Picture this: you've just started your own business, and you're ready to...
Passion vs Purpose
When I was young I wanted to be an artist. Everybody from my friends to my family to my teachers told me that I'm...
How to NOT Lose SEO Value When You Re-Brand or Relocate
Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you...
How to tell a powerful Founder’s Story
Storytelling is a huge part of branding, because branding is about making connections, and nothing creates connections...
Eco-conscious Brand Strategies and Archetypes
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a...
Target Market vs Ideal Client vs Niche
When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to...
Brand Architecture: Managing Multiple Brands
We love doing Brand Strategy with small businesses. There's so much flexibility and maneuverability. It's like driving...
Brand Strategy: Frill or Foundation?
Has this ever happened to you? Your assistant is putting together some posts to share on social media, and they ask...