When small business owners study brand strategy and look at examples of excellent brands, their first reaction is,...
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The Healer Archetype: Brand personas for health care providers
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the...
9 Steps of Brand Strategy Action
Everybody seems to have a different understanding of what a Brand Strategy is, how to develop one, and how to...
Storytelling and Brand Strategy: The Audience Journey
Storytelling is something relatively new in the arena of brand strategy. At the same time, storytelling has always...
Brand Personas: Getting in the Role
The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona,...
Introducing Brand Archetypes: An accessible overview
You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn't so much...
Brand Voice: Art and science in business communication
Brand Voice is something a lot of business owners struggle with, especially in small businesses where the business...
How to set up your Chiropractic Family Practice
Give your brand a boost with these tips for decorating your office.In this article we’re going to take a look at what...