One of the top priorities of a good chiropractor is to make the body more adaptable to a changing environment. And...
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The Hero Archetype in Chiropractic Branding
Building a Brand Strategy is a little bit like writing a screenplay. While there are a few essential elements — like a...
7 Reasons why it might be time to rebrand
Change is difficult. It's so much easier to coast along in cruise control. But change is also inevitable. And nowhere...
Building Brands for Small Business: Can you just do it?
When small business owners study brand strategy and look at examples of excellent brands, their first reaction is,...
The Healer Archetype: Brand personas for health care providers
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the...
9 Steps of Brand Strategy Action
Everybody seems to have a different understanding of what a Brand Strategy is, how to develop one, and how to...
Storytelling and Brand Strategy: The Audience Journey
Storytelling is something relatively new in the arena of brand strategy. At the same time, storytelling has always...
Brand Personas: Getting in the Role
The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona,...
Introducing Brand Archetypes: An accessible overview
You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn't so much...