It starts with an idea. You’ve found the product, honed the skill, or identified the perfect solution. And you want to...
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Communicate your message in 4 simple steps
Count yourself lucky if you have a gift and you're eager to share it with the world. You've answered the call and you...
Eco-conscious Brand Strategies and Archetypes
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a...
Target Market vs Ideal Client vs Niche
When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to...
7 Strategies to differentiate and stand out
Unless you're a serial entrepreneur, building a business is probably unlike anything you've ever done. As children,...
Feminine vs Masculine in Brand Strategy
When it comes to crafting a powerful and memorable Brand Persona, there's a wide array of factors to consider. Of...
Reigning with a Ruler Brand
It's hard to imagine a fairy tale without a king, a corporation without a CEO, or a powerful family without its...
Beware of Brand Fail: Greenwashing
Branding goes far beyond simply presenting your goods and services in the best possible light. It's way more than just...
How to be consistent on social media
Brand Strategy can feel like a pretty abstract concept for a lot of people. Crafting your Brand Persona, refining your...