Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you...
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How to tell a powerful Founder’s Story
Storytelling is a huge part of branding, because branding is about making connections, and nothing creates connections...
Brand Launch: Unleash the magic
So you've gone through the intensive and arduous journey of crafting a new brand. You survived the brainstorming, the...
Build a Brand: 4 Ways to work with us
It starts with an idea. You’ve found the product, honed the skill, or identified the perfect solution. And you want to...
Communicate your message in 4 simple steps
Count yourself lucky if you have a gift and you're eager to share it with the world. You've answered the call and you...
Eco-conscious Brand Strategies and Archetypes
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a...
Target Market vs Ideal Client vs Niche
When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to...
7 Strategies to differentiate and stand out
Unless you're a serial entrepreneur, building a business is probably unlike anything you've ever done. As children,...
Feminine vs Masculine in Brand Strategy
When it comes to crafting a powerful and memorable Brand Persona, there's a wide array of factors to consider. Of...