One of the top priorities of a good chiropractor is to make the body more adaptable to a changing environment. And...
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The Hero Archetype in Chiropractic Branding
Building a Brand Strategy is a little bit like writing a screenplay. While there are a few essential elements — like a...
7 Reasons why it might be time to rebrand
Change is difficult. It's so much easier to coast along in cruise control. But change is also inevitable. And nowhere...
Building Brands for Small Business: Can you just do it?
When small business owners study brand strategy and look at examples of excellent brands, their first reaction is,...
The Healer Archetype: Brand personas for health care providers
In developing Brand Strategies for our clients, we rely on personality...
Brand Personas: Getting in the Role
The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona,...
Introducing Brand Archetypes: An accessible overview
You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn't so much...
Brand Voice: Art and science in business communication
Brand Voice is something a lot of business owners struggle with, especially in small businesses where the business...
How to set up your Chiropractic Family Practice
Give your brand a boost with these tips for decorating your office.In this article we’re going to take a look at what...