The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona,...
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Introducing Brand Archetypes: An accessible overview
You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn't so much...
Brand Voice: Art and science in business communication
Brand Voice is something a lot of business owners struggle with, especially in small businesses where the business...
How to set up your Chiropractic Family Practice
Give your brand a boost with these tips for decorating your office.In this article we’re going to take a look at what...