The most common misconception we encounter, when we talk about Branding, is that people think Branding is just a...
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Business Brands vs Personal Brands
As a self-employed entrepreneur, it's not always easy to draw a clear line between the personal and the professional....
Branding Archetypes: Brand Persona vs Audience Persona
When our clients learn about how we use archetypal psychology to guide the development of their brand persona, they...
Luxury Brands, part II: Elevate your style
In our last post, we tried to convey the importance of an effective Brand Strategy for connecting with clients of a...
Strategy Call: Is it time to build a Luxury Brand?
One of the top priorities of a good chiropractor is to make the body more adaptable to a changing environment. And...
The Hero Archetype in Chiropractic Branding
Building a Brand Strategy is a little bit like writing a screenplay. While there are a few essential elements — like a...
Building Brands for Small Business: Can you just do it?
When small business owners study brand strategy and look at examples of excellent brands, their first reaction is,...
The Healer Archetype: Brand personas for health care providers
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the...
Brand Personas: Getting in the Role
The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona,...