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Luxury Brands, part II: Elevate your style
In our last post, we tried to convey the importance of an effective Brand Strategy for connecting with clients of a higher income bracket. If you haven't already, we recommend taking a quick look at that article before diving into this one. This week, we want to get a...
Strategy Call: Is it time to build a Luxury Brand?
One of the top priorities of a good chiropractor is to make the body more adaptable to a changing environment. And when the economic environment is changing, your business needs to know how to adapt as well. It's impossible to predict the future, but with any shift in...
The Hero Archetype in Chiropractic Branding
Building a Brand Strategy is a little bit like writing a screenplay. While there are a few essential elements — like a problem, a solution, and a field of authentic emotions — there’s no absolute formula that every artist must follow. Creativity and originality are...
7 Reasons why it might be time to rebrand
Change is difficult. It's so much easier to coast along in cruise control. But change is also inevitable. And nowhere more so than in business. Just when you think you've got everything in your business dialed in just the way you want it, it's time for a rebrand here...
Building Brands for Small Business: Can you just do it?
When small business owners study brand strategy and look at examples of excellent brands, their first reaction is, “Sure, if I had a company the size of FedEx and an in-house marketing team that occupied three floors, I could build a revolutionary brand, too. But how...
The Healer Archetype: Brand personas for health care providers
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the core characteristics of both businesses and their audiences. Archetypes reside in the universal wellspring of consciousness, allowing us to draw upon...
9 Steps of Brand Strategy Action
Everybody seems to have a different understanding of what a Brand Strategy is, how to develop one, and how to implement one. Some people think it's a marketing plan, and others believe it's little more than your logo and color palette. In fact, it's something we find...
Storytelling and Brand Strategy: The Audience Journey
Storytelling is something relatively new in the arena of brand strategy. At the same time, storytelling has always been with us and always will be. But a lot of advertising misses the point when it comes to brand storytelling. So how can businesses use storytelling to...
Brand Personas: Getting in the Role
The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona, you might equate that with pretending to be something you're not. It sounds like something contrived or disingenuous. But the fact is, we all have a...
Introducing Brand Archetypes: An accessible overview
You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn't so much invent archetypes as discover them. Archetypes have been around as long as music, religion and storytelling. They are not only subconscious but also...
Brand Voice: Art and science in business communication
Brand Voice is something a lot of business owners struggle with, especially in small businesses where the business owner is the face of the company. It's not that they lack the communication skills or the confidence to say what they believe. To deliver a message with...
How to set up your Chiropractic Family Practice
Give your brand a boost with these tips for decorating your office.In this article we’re going to take a look at what branding in your office could look like. For this, we picked two different brands - one is bright, clean and modern, the other is warm, rustic and...