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The Healer Archetype: Brand personas for health care providers
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the core characteristics of both businesses and their audiences. Archetypes reside in the universal wellspring of consciousness, allowing us to draw upon...
9 Steps of Brand Strategy Action
Everybody seems to have a different understanding of what a Brand Strategy is, how to develop one, and how to implement one. Some people think it's a marketing plan, and others believe it's little more than your logo and color palette. In fact, it's something we find...
Storytelling and Brand Strategy: The Audience Journey
Storytelling is something relatively new in the arena of brand strategy. At the same time, storytelling has always been with us and always will be. But a lot of advertising misses the point when it comes to brand storytelling. So how can businesses use storytelling to...
Brand Personas: Getting in the Role
The term 'persona' comes from the Latin word for mask. And when you talk about wearing a mask or acting out a persona, you might equate that with pretending to be something you're not. It sounds like something contrived or disingenuous. But the fact is, we all have a...
Introducing Brand Archetypes: An accessible overview
You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn't so much invent archetypes as discover them. Archetypes have been around as long as music, religion and storytelling. They are not only subconscious but also...
Brand Voice: Art and science in business communication
Brand Voice is something a lot of business owners struggle with, especially in small businesses where the business owner is the face of the company. It's not that they lack the communication skills or the confidence to say what they believe. To deliver a message with...
How to set up your Chiropractic Family Practice
Give your brand a boost with these tips for decorating your office.In this article we’re going to take a look at what branding in your office could look like. For this, we picked two different brands - one is bright, clean and modern, the other is warm, rustic and...