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Challenges we solve with Brand Strategy
Running a business is exciting. It's also challenging. You provide goods and services that you love and believe in. But when it comes to managing the business side, it can feel like a lot of guesswork. Removing that guesswork is a huge part of what we can do with a...
Internal Branding and Brand Authenticity
The most common misconception we encounter, when we talk about Branding, is that people think Branding is just a synonym for Marketing. True enough, these concepts are related, and people are free to use the terms in different ways. But Branding, to us, is something...
Business Brands vs Personal Brands
As a self-employed entrepreneur, it's not always easy to draw a clear line between the personal and the professional. Your own personality can have a significant impact on the look and feel of your business, and your business might equally exert an influence over your...
How to use all five senses in branding
Branding, as we've said a thousand times before, is all about consistency and cohesion. The goal is to develop a distinct presence or personality that your audience recognizes even before they see your name or logo. And to do that, you have to do more than just...
Building Company Culture: Your brand’s way of life
Brand Strategy is a tool that you can apply throughout your business, in all your actions, processes and communications. That's why we urge entrepreneurs to start developing their Brand Strategy before they create a logo and a website, before they set up their office,...
Brand Strategy Review
It's that time of year! Goal setting and resolution writing as far as you can see. When it comes to Brand Strategy your first goal should actually be: having one. If you're already ahead of the crowd with a proper brand strategy in place, then you still need to review...
Branding Archetypes: Brand Persona vs Audience Persona
When our clients learn about how we use archetypal psychology to guide the development of their brand persona, they often get pretty excited. Usually, they're at least somewhat familiar with Carl Jung and his concept of archetypes. But before we can jump into creating...
Luxury Brands, part II: Elevate your style
In our last post, we tried to convey the importance of an effective Brand Strategy for connecting with clients of a higher income bracket. If you haven't already, we recommend taking a quick look at that article before diving into this one. This week, we want to get a...
Strategy Call: Is it time to build a Luxury Brand?
One of the top priorities of a good chiropractor is to make the body more adaptable to a changing environment. And when the economic environment is changing, your business needs to know how to adapt as well. It's impossible to predict the future, but with any shift in...
The Hero Archetype in Chiropractic Branding
Building a Brand Strategy is a little bit like writing a screenplay. While there are a few essential elements — like a problem, a solution, and a field of authentic emotions — there’s no absolute formula that every artist must follow. Creativity and originality are...
7 Reasons why it might be time to rebrand
Change is difficult. It's so much easier to coast along in cruise control. But change is also inevitable. And nowhere more so than in business. Just when you think you've got everything in your business dialed in just the way you want it, it's time for a rebrand here...
Building Brands for Small Business: Can you just do it?
When small business owners study brand strategy and look at examples of excellent brands, their first reaction is, “Sure, if I had a company the size of FedEx and an in-house marketing team that occupied three floors, I could build a revolutionary brand, too. But how...