The Blog
search the blog
subscribe
How to NOT Lose SEO Value When You Re-Brand or Relocate
Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you do a lot of things in marketing and one of those things is search engine optimization (SEO). It’s because you want to rank on the first page of Google,...
How to tell a powerful Founder’s Story
Storytelling is a huge part of branding, because branding is about making connections, and nothing creates connections more powerfully and effectively than a good story. When it comes to engaging an audience, we always emphasize the importance of making the customer...
Brand Launch: Unleash the magic
So you've gone through the intensive and arduous journey of crafting a new brand. You survived the brainstorming, the brain picking, and the deep exploration of what truly motivates you and your target audience. The final result is a thing of beauty, as well as a...
Build a Brand: 4 Ways to work with us
It starts with an idea. You’ve found the product, honed the skill, or identified the perfect solution. And you want to share it with the world. And, naturally, you’d like to be well compensated for your hard work and wisdom. So you’re turning your idea into a...
Communicate your message in 4 simple steps
Count yourself lucky if you have a gift and you're eager to share it with the world. You've answered the call and you know your purpose. The vision is clear in your mind. But when it comes time to deliver your message and convey that vision to others, it's easy to get...
Eco-conscious Brand Strategies and Archetypes
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a sunbeam on your packaging. But these days, as the environmental issues intensify, the marketplace is practically flooded with earth-conscious options....
Target Market vs Ideal Client vs Niche
When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to get too hung up on jargon, but it's important to know that we're talking about the same thing when we're having a conversation. The terms can also...
7 Strategies to differentiate and stand out
Unless you're a serial entrepreneur, building a business is probably unlike anything you've ever done. As children, we're told to sit still and behave. In school, we try to fit in in order to make friends, and to get passing grades in order to graduate. In many...
Feminine vs Masculine in Brand Strategy
When it comes to crafting a powerful and memorable Brand Persona, there's a wide array of factors to consider. Of course, you need to understand the psychology of your audience and know what they are looking for. You have to study your competition to see what's...
Reigning with a Ruler Brand
It's hard to imagine a fairy tale without a king, a corporation without a CEO, or a powerful family without its patriarch. It's an archetypal projection we all recognize and understand. The Ruler is a symbol of order, status and success. Every organization, whether it...
Beware of Brand Fail: Greenwashing
Branding goes far beyond simply presenting your goods and services in the best possible light. It's way more than just an impressive list of features and benefits. Those descriptions may appeal to people's rational thinking sides, but the truth is that people make...
How to be consistent on social media
Brand Strategy can feel like a pretty abstract concept for a lot of people. Crafting your Brand Persona, refining your Brand Voice, and managing your reputation, it's all a bit difficult to put your finger on. And most business owners wouldn't point to these areas as...