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How to Create a Profitable Lead Magnet

How to Create a Profitable Lead Magnet

The Ultimate guide to Creating profitable Lead Magnets for your businessCreating a profitable lead magnet is more than just offering something for free. It's about strategically positioning your business, service, or product so that it not only captures the attention...

The Problem with Advice

The Problem with Advice

Why a Brand Strategy is Your North Star Picture this: you've just started your own business, and you're ready to conquer the world. Excitement courses through your veins as you envision the possibilities. You eagerly seek advice from every corner, hoping to find the...

Passion vs Purpose

Passion vs Purpose

When I was young I wanted to be an artist. Everybody from my friends to my family to my teachers told me that I'm talented. I went to art summer camps, organized art nights, won prizes, and I loved doing it. Why wouldn't I become an artist? But my parents told me that...

How to NOT Lose SEO Value When You Re-Brand or Relocate

How to NOT Lose SEO Value When You Re-Brand or Relocate

Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you do a lot of things in marketing and one of those things is search engine optimization (SEO). It’s because you want to rank on the first page of Google,...

How to tell a powerful Founder’s Story

How to tell a powerful Founder’s Story

Storytelling is a huge part of branding, because branding is about making connections, and nothing creates connections more powerfully and effectively than a good story. When it comes to engaging an audience, we always emphasize the importance of making the customer...