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Empty Words or Guiding Principles?
DuPont’s contradiction between stated values and actions reveals why successful chiropractic practices must transform core values from wall decorations into daily behaviors.
Growing Your Personal Brand
Discover how an unexpected salon visit reveals powerful truths about personal branding, authenticity, and intentional growth in the age of AI, with actionable insights for developing your own authentic brand.
Providing Structure
Brands with the Providing Structure superpower offer trust, stability, and clarity—learn how to leverage this strategic positioning to establish credibility, attract ideal clients, and differentiate in a crowded market.
Personagrams™
Discover your Personagram – a powerful four-letter code that reveals your unique personal brand language and communication style.
The Chiropractic Manifesto
After 15+ years of branding chiropractic practices, I created an industry-wide brand strategy to help elevate the entire profession.
The Candle Effect
Uncover the profound difference between marketing’s temporary sparks and branding’s enduring illumination of your business path to creating a lasting impact.
The Unexpected Power of Being Vanilla
In a world obsessed with being bold and fierce, this thought-provoking exploration challenges the dismissive use of ‘vanilla’ as an insult, making a powerful case for embracing authenticity over artificial intensity – whether you’re naturally fierce or gentle.
Cracking the Code
Analysis of 15 top-performing email subject lines reveals winning formulas that achieved 50-57% open rates in email marketing campaigns.
How to craft the perfect Chiropractic tagline
Explore the art of crafting the perfect chiropractic tagline through examples and insights that capture a practice’s brand essence, values, and unique selling proposition.
Chiropractic Practice Names With Meaning
Your brand name is more than just a label—it’s a powerful narrative that speaks volumes about your practice’s core philosophy and mission. Here are 7 examples.
7 Chiropractic Logos That Tell a Story
These case studies illustrate how a well-designed logo can communicate a practice’s values, target audience, and unique approach to care.
Logos are overrated
Do you REALLY need a logo, especially when you’re just starting out with your chiropractic business? Logos are overrated. You need a brand!