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The Chiropractic Manifesto
After 15+ years of branding chiropractic practices, I created an industry-wide brand strategy to help elevate the entire profession.
The Candle Effect
Uncover the profound difference between marketing’s temporary sparks and branding’s enduring illumination of your business path to creating a lasting impact.
The Unexpected Power of Being Vanilla
In a world obsessed with being bold and fierce, this thought-provoking exploration challenges the dismissive use of ‘vanilla’ as an insult, making a powerful case for embracing authenticity over artificial intensity – whether you’re naturally fierce or gentle.
Cracking the Code
Analysis of 15 top-performing email subject lines reveals winning formulas that achieved 50-57% open rates in email marketing campaigns.
How to craft the perfect Chiropractic tagline
Explore the art of crafting the perfect chiropractic tagline through examples and insights that capture a practice’s brand essence, values, and unique selling proposition.
Chiropractic Practice Names With Meaning
Your brand name is more than just a label—it’s a powerful narrative that speaks volumes about your practice’s core philosophy and mission. Here are 7 examples.
7 Chiropractic Logos That Tell a Story
These case studies illustrate how a well-designed logo can communicate a practice’s values, target audience, and unique approach to care.
Logos are overrated
Do you REALLY need a logo, especially when you’re just starting out with your chiropractic business? Logos are overrated. You need a brand!
How to Create a Profitable Lead Magnet
The Ultimate guide to Creating profitable Lead Magnets for your businessCreating a profitable lead magnet is more than just offering something for free. It's about strategically positioning your business, service, or product so that it not only captures the attention...
The Ultimate Branding Checklist for Chiropractors
Stumped on how to grow your chiropractic brand? Here’s how to get started.
The Problem with Advice
Why a Brand Strategy is Your North Star Picture this: you've just started your own business, and you're ready to conquer the world. Excitement courses through your veins as you envision the possibilities. You eagerly seek advice from every corner, hoping to find the...
Passion vs Purpose
When I was young I wanted to be an artist. Everybody from my friends to my family to my teachers told me that I'm talented. I went to art summer camps, organized art nights, won prizes, and I loved doing it. Why wouldn't I become an artist? But my parents told me that...