The Chiropractic Manifesto
After 15+ years of branding chiropractic practices, I created an industry-wide brand strategy to help elevate the entire profession.
The Candle Effect
Uncover the profound difference between marketing’s temporary sparks and branding’s enduring illumination of your business path to creating a lasting impact.
The Unexpected Power of Being Vanilla
In a world obsessed with being bold and fierce, this thought-provoking exploration challenges the dismissive use of ‘vanilla’ as an insult, making a powerful case for embracing authenticity over artificial intensity – whether you’re naturally fierce or gentle.
Cracking the Code
Analysis of 15 top-performing email subject lines reveals winning formulas that achieved 50-57% open rates in email marketing campaigns.
How to craft the perfect Chiropractic tagline
Explore the art of crafting the perfect chiropractic tagline through examples and insights that capture a practice’s brand essence, values, and unique selling proposition.