Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you do a lot of things in marketing and one of those things is search engine optimization (SEO). It’s because you want to rank on the first page of Google,...
It’s that time of year! Goal setting and resolution writing as far as you can see. When it comes to Brand Strategy your first goal should actually be: having one. If you’re already ahead of the crowd with a proper brand strategy in place, then you still...
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the core characteristics of both businesses and their audiences. Archetypes reside in the universal wellspring of consciousness, allowing us to draw upon...
Give your brand a boost with these tips for decorating your office. In this article we’re going to take a look at what branding in your office could look like. For this, we picked two different brands – one is bright, clean and modern, the other is warm, rustic...
