Why a Brand Strategy is Your North Star Picture this: you’ve just started your own business, and you’re ready to conquer the world. Excitement courses through your veins as you envision the possibilities. You eagerly seek advice from every corner, hoping...
Written by Comments(s) When I was young I wanted to be an artist. Everybody from my friends to my family to my teachers told me that I’m talented. I went to art summer camps, organized art nights, won prizes, and I loved doing it. Why wouldn’t I...
Special thanks to Clay Mosley from Dripify for contributing this brilliant blog post. As a small business owner, you do a lot of things in marketing and one of those things is search engine optimization (SEO). It’s because you want to rank on the first page of Google,...
It’s that time of year! Goal setting and resolution writing as far as you can see. When it comes to Brand Strategy your first goal should actually be: having one. If you’re already ahead of the crowd with a proper brand strategy in place, then you still...
In developing Brand Strategies for our clients, we rely on personality archetypes to help identity and amplify the core characteristics of both businesses and their audiences. Archetypes reside in the universal wellspring of consciousness, allowing us to draw upon...
