Making Connections
Explore the ‘Making Connections’ brand superpower and discover how it helps brands create meaningful relationships, build trust, and inspire loyalty through authentic branding.
The Implementation Gap
Discover why both strategy development and implementation support are essential for brand success, and how the gap between these two elements often leads to wasted potential and investment.
Velvet Brand Revolution
Join the Velvet Revolution in business—a movement for authentic, heart-centered entrepreneurs who believe you don’t need to be the loudest in the room to make a meaningful impact.
Inspiring Greatness
Brands with the Providing Structure superpower offer trust, stability, and clarity—learn how to leverage this strategic positioning to establish credibility, attract ideal clients, and differentiate in a crowded market.
Empty Words or Guiding Principles?
DuPont’s contradiction between stated values and actions reveals why successful chiropractic practices must transform core values from wall decorations into daily behaviors.