Empty Words or Guiding Principles?
DuPont’s contradiction between stated values and actions reveals why successful chiropractic practices must transform core values from wall decorations into daily behaviors.
Growing Your Personal Brand
Discover how an unexpected salon visit reveals powerful truths about personal branding, authenticity, and intentional growth in the age of AI, with actionable insights for developing your own authentic brand.
Providing Structure
Brands with the Providing Structure superpower offer trust, stability, and clarity—learn how to leverage this strategic positioning to establish credibility, attract ideal clients, and differentiate in a crowded market.
Personagrams™
Discover your Personagram – a powerful four-letter code that reveals your unique personal brand language and communication style.
The Chiropractic Manifesto
After 15+ years of branding chiropractic practices, I created an industry-wide brand strategy to help elevate the entire profession.