You may have heard about archetypes as something invented by the Swiss psychologist Carl Jung. But he didn’t so much invent archetypes as discover them. Archetypes have been around as long as music, religion and storytelling. They are not only subconscious but...
Brand Voice is something a lot of business owners struggle with, especially in small businesses where the business owner is the face of the company. It’s not that they lack the communication skills or the confidence to say what they believe. To deliver a message...
