Brand Strategy is a tool that you can apply throughout your business, in all your actions, processes and communications. That’s why we urge entrepreneurs to start developing their Brand Strategy before they create a logo and a website, before they set up their...
When our clients learn about how we use archetypal psychology to guide the development of their brand persona, they often get pretty excited. Usually, they’re at least somewhat familiar with Carl Jung and his concept of archetypes. But before we can jump into...
In our last post, we tried to convey the importance of an effective Brand Strategy for connecting with clients of a higher income bracket. If you haven’t already, we recommend taking a quick look at that article before diving into this one. This week, we want to...
One of the top priorities of a good chiropractor is to make the body more adaptable to a changing environment. And when the economic environment is changing, your business needs to know how to adapt as well. It’s impossible to predict the future, but with any...
Building a Brand Strategy is a little bit like writing a screenplay. While there are a few essential elements — like a problem, a solution, and a field of authentic emotions — there’s no absolute formula that every artist must follow. Creativity and originality are...
