Has this ever happened to you? Your assistant is putting together some posts to share on social media, and they ask you something like, “Hey, where’s the latest version of our logo? Didn’t we change that circle to an oval? And what font are we...
Running a business is exciting. It’s also challenging. You provide goods and services that you love and believe in. But when it comes to managing the business side, it can feel like a lot of guesswork. Removing that guesswork is a huge part of what we can do...
The most common misconception we encounter, when we talk about Branding, is that people think Branding is just a synonym for Marketing. True enough, these concepts are related, and people are free to use the terms in different ways. But Branding, to us, is something...
As a self-employed entrepreneur, it’s not always easy to draw a clear line between the personal and the professional. Your own personality can have a significant impact on the look and feel of your business, and your business might equally exert an influence...
Branding, as we’ve said a thousand times before, is all about consistency and cohesion. The goal is to develop a distinct presence or personality that your audience recognizes even before they see your name or logo. And to do that, you have to do more than just...
