When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to get too hung up on jargon, but it’s important to know that we’re talking about the same thing when we’re having a conversation. The...
Unless you’re a serial entrepreneur, building a business is probably unlike anything you’ve ever done. As children, we’re told to sit still and behave. In school, we try to fit in in order to make friends, and to get passing grades in order to...
When it comes to crafting a powerful and memorable Brand Persona, there’s a wide array of factors to consider. Of course, you need to understand the psychology of your audience and know what they are looking for. You have to study your competition to see...
It’s hard to imagine a fairy tale without a king, a corporation without a CEO, or a powerful family without its patriarch. It’s an archetypal projection we all recognize and understand. The Ruler is a symbol of order, status and success. Every...
Branding goes far beyond simply presenting your goods and services in the best possible light. It’s way more than just an impressive list of features and benefits. Those descriptions may appeal to people’s rational thinking sides, but the truth is that...
