Storytelling is a huge part of branding, because branding is about making connections, and nothing creates connections more powerfully and effectively than a good story. When it comes to engaging an audience, we always emphasize the importance of making the customer...
So you’ve gone through the intensive and arduous journey of crafting a new brand. You survived the brainstorming, the brain picking, and the deep exploration of what truly motivates you and your target audience. The final result is a thing of beauty, as well as...
It starts with an idea. You’ve found the product, honed the skill, or identified the perfect solution. And you want to share it with the world. And, naturally, you’d like to be well compensated for your hard work and wisdom. So you’re turning your idea into a...
Count yourself lucky if you have a gift and you’re eager to share it with the world. You’ve answered the call and you know your purpose. The vision is clear in your mind. But when it comes time to deliver your message and convey that vision to others,...
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a sunbeam on your packaging. But these days, as the environmental issues intensify, the marketplace is practically flooded with earth-conscious options....
