about balanced brands

The Story

Our why

We are a studio for movers & shakers, rule-breakers and leaders in the chiropractic profession.

Let’s change the world together!

Balanced Brands was born out of a passion for helping people do great things.

Being big believers in the benefits of chiropractic care and after working with chiropractors on their business identities and websites, we saw that the problem with chiropractic was its image in the public eye. How do you tell the chiropractors from the back-crackers, the ones who support your body’s innate ability to heal itself from the ones who just treat symptoms and crack bones? They need to build trust and tell a story. The story of why and how chiropractic care works.

And that’s exactly what makes a designer a good designer: Being able to help others tell their story, to convey the message. We’ve worked with legions of chiropractors on their marketing message over many years. We know the message. And more importantly, we see it from a patient’s point of view.

Meet Pacha

{ Digital Nomading means working wherever you end up that day. }

Pacha Hornaday

Creative Director

A real person. Imagine that.

Hi! I’m Pacha!

I have 25 solid years of design experience under my belt, at least 15 of those under chiropractic care.

There is no crazy miracle healing story. Just real-life health care. I’ve been subluxation-free through two home births and both of my kids have been under chiropractic care since birth.

I was born behind the Iron Curtain in (former East) Germany. A true Sagittarius, I sold my belongings at 21, flew to California with just a backpack and a one-way ticket, and then backpacked through Mexico, Cuba and Belize with my future husband. After crossing the Atlantic a couple of times, we settled in California, but one decade, two businesses, one house, and two kids later, we sold everything again, flew back to Europe, and traveled the continent as digital nomads and work-exchange volunteers in a VW bus. Finally, we ended up in the Spanish Pyrenees amidst the Catalan independence bid, with our creative juices flowing more than ever.

We now live about an hour outside of Barcelona while both working with clients across the globe.

I believe the best way for me to further the chiropractic profession outside of becoming a chiropractor myself, is to use my branding and visual storytelling skills to tell the chiropractic story and help doctors connect with more patients.

You can always reach me directly at pacha@balancedbrands.com.

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