Unlock your Personal Brand Superpower

In the complex world of personal branding and business communication, understanding your core motivations and values can be the key to authentic, powerful messaging. Enter the Personagram (pronounced per-SO-na-gram) – a powerful framework that helps you decode your fundamental brand language and communication style.

TL;DR? Listen instead!

I tried something new with this blog post. Two things, actually. I used brand-new AI voice-generation tools to bring you two ways to LISTEN and learn about Personagrams.

They’re both audio only, meant to be podcasts. But I added some visuals to one of them so I can share it on YouTube as well.

Option ONE – AI-generated Deep Dive Conversation

Option TWO – Solo Podcast with Voice Clone

This one is wild. It’s an AI-generated clone of my voice. 🤯 I’m still wrapping my mind around this.

I’m going to write a blog post about the experience of creating these two audios. And how you can try it out for yourself. Stay tuned for that.

In the meantime, I’d love your feedback. Do you rather listen to the content or read it? Do you prefer the solo podcast or the conversation?

INDEX

INDEX

• Understanding Personal Branding
• What is a Personagram
• How to find your Personagram
• Bringing your Personagram to Life
• Practical Applications
• Common Challenges & Solutions
• Product and Service Development
• Strategic Team Building, Partnerships and Finding Mentors

Understanding Personal Branding

Before diving into Personagrams, let’s clarify what personal branding really means. Unlike business branding, which focuses on products or services, personal branding is about strategically presenting yourself to the world. Think of it as creating a deliberate, curated version of yourself – not unlike an alter ego or a carefully drawn caricature that emphasizes your most distinctive traits.

Personal branding isn’t about showing every facet of your personality. Instead, it’s about highlighting the most relevant aspects of who you are for your professional goals. While you as a person are complex, multifaceted, and constantly evolving, your personal brand is a more focused, consistent representation. It’s the professional persona you choose to present to your audience, emphasizing your core strengths and values while maintaining authenticity.

Now, the concept of using Personagrams doesn’t just apply to personal branding. In fact, we create a brand persona for your business brand as well – it’s just a fictional character.

For more clarity on Personal vs. Business Brands, check out this article.

What is a Personagram?

A Personagram is a dynamic personal profiling tool that breaks down your core communication and motivation into four distinct dimensions: Action, Structure, Connections, and Inspiration. Unlike traditional personality tests, Personagrams focus on your deepest values and how they influence your professional and personal interactions.

Your Personagram is represented by a unique four-letter code that captures your value hierarchy. Each letter represents one of the four dimensions (I-C-A-S), arranged in order of importance to you:

• I: Inspiration
• C: Connection
• A: Action
• S: Structure

To find your personal code:

1. Review the values within each dimension
2. Rank the four dimensions based on how strongly you relate to their collective values
3. Arrange the corresponding letters in order of importance

For example, a Personagram of “ICAS” means:

• I (Inspiration) is your primary driver
• C (Connection) is your secondary strength that compliments your primary strength
• A (Action) comes third
• S (Structure) has the least influence on your natural style and often represents a weakness

How to find your Personagram

To find your Personagram, order the following four sets of values in order of importance to you. Not all values of each section might be important to you, but the one with the MOST agreeable values would be your primary superpower.

Additional Assessment Tools

• Keep a work journal noting when you feel most energized
• Ask colleagues what they see as your natural approach
• Review your past successes for common patterns
• Notice which types of tasks drain or energize you

Understanding Your Personagram Code

Each Personagram combination offers distinct advantages. For instance:

• An ICAS person leads with innovative thinking and creative solutions, supported by strong relationship-building skills
• An ACIS individual might be an action-oriented connector who uses inspiration to drive change
• A SCAI person likely approaches relationships through systematic, structured methods

Bringing Your Personagram to Life

Visual Style & Presentation

Your Personagram influences not just how you communicate, but how you visually present yourself to the world. Each dimension has its own distinct aesthetic that, when embraced authentically, strengthens your personal brand. From wardrobe choices to voice modulation, these characteristics help you show up consistently and memorably in all aspects of your brand presence.

Practical Applications

Social Media Presence

Your natural communication style profoundly influences how you connect and engage on social media platforms. Each Personagram dimension gravitates toward different platforms and content types, creating a unique social media fingerprint. Understanding these natural tendencies helps you build an authentic and sustainable social media strategy that feels energizing rather than draining.

Content Creation Strategy

Creating content that resonates with your audience starts with understanding your natural communication style. Each Personagram dimension brings unique strengths to content creation, influencing everything from topic selection to delivery format. By aligning your content strategy with your Personagram, you’ll find it easier to create authentic, engaging material that flows naturally.

Common Challenges & Solutions

While each Personagram dimension brings powerful strengths, it also comes with its own set of potential blind spots and challenges. Rather than viewing these as weaknesses to overcome, think of them as natural counterpoints to your strengths. By understanding your typical patterns and challenges, you can develop strategies to navigate them effectively while staying true to your authentic style.

Product and Service Development

The way you naturally approach problems and create solutions is deeply influenced by your Personagram. When you align your products and services with your natural strengths, you not only create more authentic offerings but also deliver them in a way that energizes rather than depletes you. Understanding how your Personagram influences your business offerings can help you create a sustainable and scalable business model.

Strategic Team Building, Partnerships and Finding Mentors

Building an effective team or choosing the right coach isn’t just about finding capable people – it’s about understanding how different Personagram types interact and complement each other. The key is to recognize when you need someone similar to you versus when you need someone who brings different strengths to the table.

Team Building Dynamics

When we build teams, we often gravitate toward people who think and work like us – it’s comfortable and communication flows easily. However, understanding both the benefits and potential pitfalls of working with similar Personagram types can help you leverage these relationships more effectively.

Also consider whether or not the person you’re hiring will have direct contact with your clients or patients. You want to make it easy for them to stay on-brand when representing your business.

Strategic Complementary Hiring

Sometimes the most effective hire isn’t someone who mirrors your strengths, but someone who brings different qualities to the table. Strategic hiring involves carefully considering whether a role needs someone similar to you or someone who complements your blind spots.

1. Task-Based Hiring
   • Hire for your weakness when the role specifically requires those skills
   • Example: An Inspiration-led founder hiring a Structure-led operations manager
   • Focus on clear role definitions to avoid friction
2. Balance-Based Hiring
   • Build teams with complementary strengths
   • Example: Pairing Action-led salespeople with Connection-led customer service staff
   • Create systems for effective collaboration between different types

Choosing the Right Coach or Mentor

Selecting a coach or mentor isn’t just about their expertise or track record – their Personagram type can significantly impact the effectiveness of your work together. Understanding what you need help with will guide you toward choosing someone with the right combination of traits to support your growth.

1. For Business Strategy
   • “Structure” coaches help create systems and plans
   • “Action” coaches excel at implementation and results
   • Consider: What phase is your business in?
2. For Personal Growth
   • “Connection” coaches excel at emotional intelligence and relationship building
   • “Inspiration” coaches help with vision and creativity
   • Consider: What kind of growth are you seeking?
3. For Skill Development
   • Look for coaches strong in your growth areas
   • Example: An Inspiration person seeking a Structure coach for better organization
   • Consider: What specific skills do you need to develop?

Managing Different Personagram Dynamics

When different Personagram types work together, the potential for both extraordinary success and significant friction exists. The key to harmonious and productive relationships lies in understanding how to manage and leverage these differences effectively.

1. Clear Communication
   • Establish expectations upfront
   • Acknowledge and respect different working styles
   • Create communication protocols that work for all types
2. Role Definition
   • Align roles with natural strengths
   • Create clear boundaries and responsibilities
   • Allow flexibility within structured frameworks
3. Conflict Prevention
   • Anticipate potential friction points
   • Create systems that accommodate different styles
   • Regular check-ins to address concerns early
4. Leveraging Differences
   • Use varied perspectives for better decision-making
   • Assign tasks based on natural strengths
   • Celebrate the value each type brings to the team

The goal isn’t to create a team of identical types or to completely balance opposing styles. Instead, focus on building a team that can achieve your objectives while maintaining positive dynamics. Sometimes this means hiring for harmony, other times for complementary strengths – the key is knowing which approach serves your current needs best.

Your Personagram is more than just a four-letter code – it’s a blueprint for authentic self-expression and effective business strategy. By understanding and embracing your natural tendencies while being aware of potential blind spots, you can create a more authentic and successful personal brand.

Remember that while your Personagram influences your natural approach, you can develop skills in all dimensions. The key is to lead with your strengths while strategically developing complementary abilities that serve your goals.

Ready to discover your Personagram? Start with the self-assessment section and begin your journey toward more authentic and effective personal branding.

Next Steps

• Schedule a Discovery Call with Pacha
• Join Pacha during weekly live Brand Strom sessions to get your questions anwered
• Get $10.000 worth of free branding resources