Count yourself lucky if you have a gift and you’re eager to share it with the world. You’ve answered the call and you know your purpose. The vision is clear in your mind. But when it comes time to deliver your message and convey that vision to others,...
It used to be, if you wanted to stand out as an eco-friendly business, all you had to do was slap an oak leaf or a sunbeam on your packaging. But these days, as the environmental issues intensify, the marketplace is practically flooded with earth-conscious options....
When it comes to refining your brand strategy, the terminology itself can create a real stumbling block. We try not to get too hung up on jargon, but it’s important to know that we’re talking about the same thing when we’re having a conversation. The...
Unless you’re a serial entrepreneur, building a business is probably unlike anything you’ve ever done. As children, we’re told to sit still and behave. In school, we try to fit in in order to make friends, and to get passing grades in order to...
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