When it comes to crafting a powerful and memorable Brand Persona, there’s a wide array of factors to consider. Of course, you need to understand the psychology of your audience and know what they are looking for. You have to study your competition to see...
It’s hard to imagine a fairy tale without a king, a corporation without a CEO, or a powerful family without its patriarch. It’s an archetypal projection we all recognize and understand. The Ruler is a symbol of order, status and success. Every...
Branding goes far beyond simply presenting your goods and services in the best possible light. It’s way more than just an impressive list of features and benefits. Those descriptions may appeal to people’s rational thinking sides, but the truth is that...
Brand Strategy can feel like a pretty abstract concept for a lot of people. Crafting your Brand Persona, refining your Brand Voice, and managing your reputation, it’s all a bit difficult to put your finger on. And most business owners wouldn’t point to...
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