Running a business is exciting. It’s also challenging. You provide goods and services that you love and believe in. But when it comes to managing the business side, it can feel like a lot of guesswork. Removing that guesswork is a huge part of what we can do...
The most common misconception we encounter, when we talk about Branding, is that people think Branding is just a synonym for Marketing. True enough, these concepts are related, and people are free to use the terms in different ways. But Branding, to us, is something...
As a self-employed entrepreneur, it’s not always easy to draw a clear line between the personal and the professional. Your own personality can have a significant impact on the look and feel of your business, and your business might equally exert an influence...
Branding, as we’ve said a thousand times before, is all about consistency and cohesion. The goal is to develop a distinct presence or personality that your audience recognizes even before they see your name or logo. And to do that, you have to do more than just...
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