Brand Strategy is a tool that you can apply throughout your business, in all your actions, processes and communications. That’s why we urge entrepreneurs to start developing their Brand Strategy before they create a logo and a website, before they set up their...
It’s that time of year! Goal setting and resolution writing as far as you can see. When it comes to Brand Strategy your first goal should actually be: having one. If you’re already ahead of the crowd with a proper brand strategy in place, then you still...
When our clients learn about how we use archetypal psychology to guide the development of their brand persona, they often get pretty excited. Usually, they’re at least somewhat familiar with Carl Jung and his concept of archetypes. But before we can jump into...
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