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The ONLY program helping chiropractors build a powerful brand for their practice from the inside out.

Brand Campers walk away with a stronger sense of purpose, clarity about who they are and who they want to be, and how to show up strategically to have a greater impact, and make more money.

This is a comprehensive program for building a brand for your business from the inside out.

And, it’s fully integrated too. In Brand Camp, I will walk alongside you and hold your hand every step of the way as you brand your business. It’s the same process I follow when working with our 1-on-1 clients, but in a course format.

Designing your logo and picking the right colors for your next social media post are important – but Brand Camp goes much deeper!

So, if you are after a quick fix, this isn’t it. Just like all the other excellent things you do in your life, it’ll take commitment. In this 6-month program, we will cover EVERYTHING you need to manage your brand.

Let’s grow!

Enroll in Brand Camp TODAY

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Join the FREE brand fusion community

Before I tell you all about this business and life changing program, let’s talk about who this is really for…

You’re an entrepreneur with a big vision who’s tired of spending too much time and big bucks on marketing without seeing any real results. You’re ready to build a business that is future-proof, allows you to impact infinitely more lives, and makes a whole lot more money.

If you’re a…

» Doctor or CA in an established practice ready for the next level – either expanding your current location and team or opening another location. Or somebody just wanting to create their missing business manual.

» Chiropractic student or first-year grad wanting to learn BEFORE you start doing to know what’s needed to be successful in business.

» Associate planning on opening your own practice within the next 6 months to a year.

» DC with a current business that just feels a bit stuck, with low confidence in your brand and the impact you’re having.

» Purpose-driven, heart-centered chiro who feels inauthentic when implementing most advice from their coaches, and marketing and sales gurus.

Then you’re in the right place.

Brand Camp will give you the tools, inspiration, and personalized support on your journey to creating a resonant brand, based on modern neuroscience and age-old storytelling.

By the end of this program you will:

Gain a clearer VISION

Start with why. Reflect on the higher purpose and motivations behind what you do to help you see a clear path forward. Share your vision with your patients, team members, and your community.

Bring EASE

Branding is foundational. Like a well-adjusted nervous system, a clear brand strategy helps all your other business operations work in harmony. It makes marketing and sales more effective, attracts better leads, and increases conversion and retention.

Be READY

Let’s face it, we live in a climate of economic uncertainty. This course will help you weather any storm and position you and your business so you’ll thrive anyway, all while staying true to who your are and what you stand for and believe in.

Increase LOYALTY

Branding is about understanding your customers’ emotional needs and managing their expectations. A well-crafted brand will help you attract the right people to serve so you can build more meaningful, longer lasting relationships with them.

Build a solid TEAM

When you’re crystal clear about your mission and purpose, you’ll easily find staff who share the same values. And with all team members on the same page, your business will provide patients and customers with a consistent experience.

Boost your CONFIDENCE

Once you’ve connected the dots between your audience’s journey and the unique role you play in it, you can take pride in the beautiful, cohesive brand you’ve built. You’ll deliver your message with clarity and self-assurance.

But above all else…

in this 6-month program, you will learn the art and science of branding in order to refine your vision, attract your ideal clients, and grow! When you focus on fostering more meaningful relationships to increase conversions and retention, you will have a greater impact in your community.

What’s inside?

Module 1

Pitching your Tent

YOUR POSITIONING STRATEGY

This is the heart of your Brand Strategy. Before you do anything else you need to learn as much as you can about your target audience, your competition, and how you can be different!

Here’s what you will learn:

How to define your audience and know who you’re serving, their desires, fears & pain points
How to figure out their archetype(s)
Gain a deeper understanding of your target audience and the solutions they’re looking for
Who is your direct and indirect competition
What problems do they solve or don’t solve
How to find market patterns, gaps, and unmet needs
How to define how you’re different and why anybody should buy from you

Module 2

Building a Campfire

YOUR BRAND ESSENCE

In this module we will talk about your motivations behind creating your business, your goals and your place in the community.

Here’s what you will learn:

Get clear on you where you’re going and how to get there
Get your team on board, know how to motivate them, know how to find the right people and keep them
Understand how you want to be seen and how you have to show up for that to happen
Figure out your purpose and how to create a deeper connection with your target audience

Module 3

Telling Campfire Stories

YOUR BRAND EXPRESSION

Now that you know who you’re trying to reach, who else is already talking to them, and how you’re different, it’s time to create YOUR Brand Persona.

Here’s what you will learn:

How to best serve your audience, how they want you to show up
How to define your brand archetype mix
What your brand archetype mix means for the look of your brand, your brand voice, and the language you use
How to craft and use your Brand Stories
How to write your Core Messages
How to find a perfect Brand Name and Tagline
How to create a Company Culture where teams grow and thrive

If you don’t know Pacha, you need to. She’s a rockstar chiro branding expert who can take you from identity to comprehensive web package, social media and marketing. She knows chiropractic far better than any other chiro brand guru I’ve ever met. Let her do a brand assessment then make the plunge and invest in her. She’s the only one I trust!

Dr. Dan Bronstein

Beacon Chiropractic

What’s included?

When you enroll during this special time period, you’ll get:

Brand Camp for purpose-driven, heart-centered chiropractic entrepreneurs

(a $10,250 value)

jam-packed modules

Showing you EVERYTHING you need to give your business the brand it deserves

Recorded video lessons

Each module has multiple videos explaining what the lesson is about and how to use the worksheets.

Community of brand Campers

You’ll be part of a private community of entrepreneurs growing your brands together to hold you accountable and to help you get unstuck in a matter of minutes instead of weeks.

Lifetime Access

You will always have access to this program in the future, including any new lessons and additional features.

Toolbox

Worksheets, checklists, resource guides, cheat sheets, Canva templates – we got what you need to be successful, even completion badges!

build-in Accountability

Weekly super quick check-in sessions to share what you’re working on, get you unstuck and follow up, AND $500 back at the end of the program if you attend all of them!

You’ll be given access to new lessons in weekly intervals so that you have ample time to dive into the lessons and execute that portion of the branding project BEFORE moving on to the next.

We do this to protect your time, attention and focus while sparing you time from the intense overwhelm that stops most would-be brand creators in their tracks.

Plus you’ll get all these Bonuses to help you generate Unstoppable Momentum (and keep it!):

bonus 1

6 months of Live Coaching Sessions

Get unstuck in a matter of minutes and maintain your momentum inside the private Branding Bootcamp Facebook Group for members only (a $1000 value)

What you will get:

6 months of Live Q&A Sessions and Hot Seats to make sure to get your burning questions answered and can move forward with total clarity and confidence
Recordings of each Q&A session in case you miss them live

Bonus 2

Weekly Accountability Check-ins

This is something new we’ll be trying out based on the feedback of our previous students. They wanted more accountability, so we’ll be doing weekly super brief Accountability check-ins – you have to be there, say what you’re working on this week, what your goals are, and whether you have any questions or not.

Here’s the kicker. If you attend all of the accountability check-ins, I’ll give you $500 of your enrollment price back. I REALLY want you to finish this program!

Bonus 3

Brand Master Guide Template

This Canva template will help you take your Brand Srategy and your Brand Identity and put the two together into a beautiful guide you can then share online with a simple link, download as a PDF, or get printed and bound professionally for a hard copy to have at all of your locations.

What you will get:

A professionally-designed Canva template to create your own Brand Bible or Brand Master Guide or Brand Manual – whatever you decide to call it.
Pointers and advice on how to use the document to grow and maintain your brand going forward.

Plus, you’ll be backed by a

risk-free 30-day guarantee

Let me say this upfront:

Brand Camp is one of the most comprehensive, step-by-step programs for chiropractors and other purpose-driven entrepreneurs who are excited about and COMMITTED to creating and growing their brands.

Money-back Guarantee

By the end of the 30 days you will have access to the first three lessons from Modules 1. You will have had time and opportunity to create and implement some big pieces of your Brand Strategy.

If you don’t feel totally confident and motivated by your progress (and your ability to grow your brand little by little, refining it as you go), simply reach out to us, show us that you’ve put in the work for the first lessons, and that you have attended ALL accountability check-ins, and we’ll refund your investment.

Read our Terms and Conditions for more info on the Return Policy.

Burning Questions

OTHER BRAND CREATORS HAVE ASKED BEFORE GRABBING THEIR ACCESS

I'm feeling a bit overwhelmed by all the things I'm going to need to learn and execute inside this program. Are you sure I can do this?

Yes. Absolutely, yes!
My proven framework and step-by-step roadmap break the whole brand strategy process down into manageable pieces that you can implement right away.
Plus, you’ll have 10 weeks of live coaching sessions inside our private Facebook group to ask ALL your questions and get unstuck in minutes.

Will I need to invest in any other trainings or programs to create and implement my Brand Strategy?

No, you DON’T need any other trainings or programs.

However, I highly recommend hiring a skilled designer to IMPLEMENT your strategy in terms of creating an effective Brand Identity and website.

I'm fairly new to the world of entrepreneurship. Is this going to be too advanced for me?

No.
There might be some questions you won’t be able to answer right away. But remember, your brand grows with you. You are creating the tools to help you manage your brand in the future. And you will have lifetime access to the course and can come back later at any time to fill in gaps when you have more information.

When I join Branding Bootcamp, will I be getting immediate access to all the lessons and modules?

No.

The course starts on January 3, and Module 1 will be released then. You will be given access to new lessons weekly to ensure you have time to focus on the lesson at hand, and without giving you the option of skipping ahead because you think one part is more important than another. 😉

Will Pacha be available and accessible to answer questions if I get stuck?

Absolutely!

You will be able to submit questions for the live coaching sessions. Pacha will also do some interactive sessions or Hot Seats, helping people directly. And of course, you can always ask questions inside the Branding Bootcamp private Facebook group and Pacha and her team will answer them there. Plus, that way you will also get feedback and input from fellow students.

I personally cannot wait to guide you over the 6 months of Brand Camp!

Creating a solid brand strategy has literally transformed my business.

I’ve experienced first-hand what it feels like to transition from a “business with a logo and a website” to a highly impactful BRAND.

More than anything else, I want to share that process with you. Because I want YOU to be impactful too, changing lives and the trajectory of your patients.

If you’re a chiropractor, chiropractic student or associate, or other healthcare service professional, you owe it to yourself to at least take a risk-free plunge to see what your life and business with a brand strategy looks like.

I want you to experience firsthand the pride and confidence that comes with taking real and tangible steps to transform your business.

I look forward to meeting you personally inside Brand Camp.

Let’s grow!