branding from the inside out
Brand Exploration
Brand Strategy Blueprint
OF EVERYTHING YOU NEED TO BUILD YOUR BRAND
Remember that time you turned up to a networking event and you felt a little sheepish that you had a flimsy business card that you’d had designed on Fiverr, when the speaker there had a really streamlined visual presence and way of communicating?
Deep down you know how important it is to not just create a logo. You’re ‘supposed’ to tell your story and connect with your audience through a defined brand personality. But where to start?
At Balanced Brands, we know that creating a brand personality that truly connects with your audience can be tough if it’s not something you do every day. Don’t worry – we’ve got your back.
Let’s EXPLORE!
If you’re invested in the success of your business and ready to take action, a Brand Exploration is the perfect way to get started. You probably already have most of the puzzle pieces. Let us show you how to put them all together.
The Brand Exploration is an audit of your current brand. The report at the end will show you what a complete brand looks like and what’s missing from yours. You will get a step-by-step roadmap to your complete brand based on a solid strategic foundation.
It doesn’t have to be so lonely, static, or expensive
You have been trying so hard to figure it out on your own. You opt in to every training, free offer and challenge you believe will help you take your business to the next level, but you still aren’t seeing any REAL results.
Or maybe your business has plateaued because it’s time to scale but you just can’t find the right people to join your team and you wish you had a training manual for your brand.
The problem is NOT that you’re not trying hard enough. The problem is that there is no underlying story, no cohesion. It’s like you’re trying to put together a 500-piece puzzle without a reference picture. All by yourself.
No more guessing your next steps or throwing your hard-earned money out the window. With our help, you’ll finally have the clarity and confidence to move forward with purpose and intention.
It’s time to stop settling for mediocre results and start creating a brand that truly resonates with your audience and reflects YOUR values. You’re capable of achieving greatness, and we’re here to help you do just that.
So, what are you waiting for? Let’s take your brand to new heights with a Brand Exploration!
+ Stop guessing your next steps
+ Get a clear step-by-step roadmap to a strong brand
+ Feel confident about the direction your brand is heading
+ Get an expert opinion on your visual brand and how to get it more consistent across all channels.
But why?
because not doing it will cost you more
And when you work with someone who has done it many times before, it will be faster than if you go it alone.
Our Brand Exploration will help you:
✧ Define your market position
✧ Clarify your visual identity
✧ Attract your dream patients
✧ Professionalize your presentation
✧ Establish yourself as an authority
✧ Grow your audience engagement
✧ Tell YOUR story
✧ Train your team
✧ Make better business decisions
What’s included
in your brand audit (total value $1200)
1
We start with a 30-minute Discovery Call with Pacha and an in-depth Branding Questionnaire about your brand and your current struggles, questions, and challenges. ($150 value)
2
Then the real fun begins! We’ll get started with your Brand Audit and really dive deep into what makes your brand tick. We spend 4-5 hours researching your brand and its potential. ($750 value)
3
Once finished, we will invite you to a Presentation of your brand strategy roadmap. You will have all the information you need to create a complete, effective brand, based on a solid brand strategy. You will receive a recording of the presentation and a PDF of your brand report. (value $300)
Hi, I’m Pacha
Nice to meet you!
I have a passion for all things authentic: delicious food, Lacto-fermentation, global travel and branding. Branding is all about authenticity. It’s about searching the soul of your business and asking, “Who are we?“
I’ve been designing logos for over 20 years. That’s a lot of logos. And you should know by now that your logo is not your brand, right? It’s just one element. It’s the visual representation of your brand in the world. Yet, it’s what most small businesses start with. They hire a designer to create a logo and a website and they call that their brand. When people reached out to me about “rebranding” their business or practice, they really meant creating a new logo and website.
It took me some time, but I finally figured out the biggest obstacle in designing logos. It’s that most small businesses don’t have a cohesive brand strategy. And without an effective brand, designing a logo is just guesswork. And I stopped doing it. So if you’re just looking for a pretty logo, this isn’t the place.
Marketing without a comprehensive brand strategy is a huge waste of time, energy and money. There. I said it. Stop throwing your money into sales and marketing workshops, Facebook and Google ads, and logo and website makeovers. You gotta do the inner work first.
If you’re ready to build your business from the INSIDE out, let’s dig in!
Brand Exploration
brand audit, report and presentation – $750
This includes 4-5 hours of diving into your current brand or researching the potential of your future brand. Plus a 45-60 min presentation of your brand strategy roadmap at the end. You will have all the information and pieces you need to create a complete, effective brand, based on a solid brand strategy.